✦Resources

Getting found, then getting the work done.

Google Maps, reviews, Business Profile categories and suburb pages first. CRM, automation and websites when you are ready. Written for tradies and local businesses in Australia, no fluff.

Trades·6 min read·25 September 2026

Why Your Plumbing Business Isn't Showing on Google Maps (and What to Fix First)

Not on Google Maps? How the map pack works, the usual reasons a plumbing business goes missing, and the order to fix them in.

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Trades·5 min read·25 September 2026

Google Reviews for Tradies: Why Recent Beats Many

A steady flow of recent Google reviews does more for a tradie than a big old total. Here's why, plus a simple weekly routine for asking.

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Trades·5 min read·25 September 2026

Google Business Profile Categories for Tradies: How to Choose

Your primary Google Business Profile category is one of the biggest signals you control. How electricians, plumbers and builders should pick it.

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Trades·5 min read·25 September 2026

'Near Me' Searches: How Google Decides Which Three Tradies to Show

When someone searches "electrician near me", Google picks three businesses partly on where the searcher is. How that works and what tradies can do.

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Trades·5 min read·25 September 2026

A Page for Every Suburb You Work In: Suburb Pages Done Properly

One "areas we serve" list does little for Google Maps. How to build a useful page for each suburb you work in, without Google treating it as spam.

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General·5 min read·22 March 2025

AI Automation for Small Business in Australia: What It Actually Means

AI automation is everywhere as a buzzword. Here's what it actually does for small service businesses in Australia, in plain English.

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Hospitality·5 min read·15 March 2025

What a Good Hospitality Website Actually Does (And Why Most Don't)

Most hospitality websites look fine but convert poorly. Here's what separates a website that fills tables and rooms from one that just exists.

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Real Estate·6 min read·7 October 2026

Real Estate CRM Australia: Compare the Options Before You Pick One

Which real estate CRM suits an Australian agency or buyers agent? How the usual options compare, what to look for, and when a custom CRM pays off.

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Trades·5 min read·1 March 2025

How Australian Plumbers Are Automating Lead Follow-Ups (And Winning More Jobs)

Most plumbing businesses lose jobs not because of price, but because they're slow to respond. Here's how automated follow-ups change that.

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