Built for Service Businesses
Every industry has different workflows, buyer behaviour, and conversion levers. We build one system that replaces the stack of tools your competitors are paying for every month.
Real Estate
The Problem
43% of buyers start by looking for properties online, and 47% hire the first agent they speak with. If your response takes longer than five minutes, the odds of making contact drop dramatically. Most agencies still rely on scattered inboxes and manual follow-ups — losing deals before they start.
The Solution
A property website that functions as a selection interface, paired with a CRM that enforces sub-5-minute response SLAs with automated assignment, escalation, and buyer-intent routing.
Website
- Property alerts and saved search CTAs
- Seller valuation request forms
- Tour scheduling with live availability
- Market report downloads as lead magnets
CRM System
- Buyer/seller pipeline with intent scoring
- Showing scheduler with auto-reminders
- Agent assignment with SLA enforcement
- Contact preferences (text, call, email)
AI Automation
- Intent classification from enquiry messages
- Constraint extraction (budget, suburb, timeline)
- Next-best-action: matched listings + tour slots
- Call and message summarisation into CRM fields
Construction
The Problem
18% of project time is lost searching for data and 28% is wasted on rework. Quotes sit in email threads, scope changes go undocumented, and clients chase updates manually. With construction costs up 51% since 2011, workflow inefficiency is financially existential.
The Solution
A project-focused website with structured quote request flows, paired with a CRM where Quote is the core object — with scope checklists, site visit scheduling, subcontractor bids, and automated progress updates.
Website
- Structured quote request with project type and uploads
- Site visit booking with location and availability
- Project portfolio with scope and outcome details
- Client portal for progress and document access
CRM System
- Quote pipeline with scope checklist per stage
- Site visit scheduling and subcontractor bid tracking
- Change order documentation and approval flow
- Invoice schedule tied to project milestones
AI Automation
- Plan note summarisation into structured scope outlines
- Quote narrative drafting from scope data
- Progress update generation from job logs
- Change order impact analysis and flagging
Agencies
The Problem
36% of agencies have zero full-time account managers. Client onboarding takes days, campaign data lives in silos, and reporting consumes 50% of allocated time on analysis alone. Meanwhile, 33% of marketers cite measuring ROI as their number one challenge.
The Solution
An agency website that enables self-serve evaluation (sample reports, dashboards, ROI calculators), paired with a CRM that unifies sales pipeline, onboarding checklists, and reporting cadence in one system.
Website
- Sample report and dashboard previews
- ROI calculator for prospect self-qualification
- Case studies with measurable outcomes
- Transparent process and onboarding timeline
CRM System
- Client onboarding checklist with task assignment
- KPI tracking and reporting pack per client
- Renewal date tracking with upsell triggers
- Unified comms history across all channels
AI Automation
- Proposal drafting from structured discovery notes
- Call summarisation into requirements and actions
- Report narrative generation (what changed, why, next steps)
- Performance anomaly detection and alerts
Trades
The Problem
97% of consumers read reviews before choosing a local business, and 54% then check the website. 47% won't use a business with fewer than 20 reviews, and 74% only care about reviews from the last three months. Your website is a trust confirmation layer — if it doesn't answer questions fast, the lead goes elsewhere.
The Solution
A trades website with immediate clarity on services, pricing signals, availability, and proof — paired with a CRM that treats repeat business as the primary revenue model with automated rebooking and review generation.
Website
- Online booking flow (service → postcode → time → confirm)
- Quote request for complex work with photo upload
- Service area, pricing signals, and availability
- Review showcase with recent testimonials
CRM System
- Customer history with property notes and past jobs
- Job scheduling and dispatch optimisation
- Warranty tracking and maintenance reminders
- Automated rebooking prompts for repeat services
AI Automation
- Request triage: urgent leak vs routine maintenance
- Time window recommendation based on dispatch
- Invoice drafting from job completion notes
- Review request generation timed to job completion
Consultants
The Problem
61% of B2B buyers prefer a rep-free experience, and 73% actively avoid suppliers who send irrelevant outreach. Meanwhile, 89% of workers spend up to four hours per week just scheduling meetings. And 69% of buyers see inconsistencies between a company's website and what the seller actually says — creating mistrust before the first call.
The Solution
A consultant website built for independent evaluation — clear positioning, engagement pathways, and self-serve booking — paired with a CRM that treats each engagement as a productised object with milestones, deliverables, and consistent messaging.
Website
- Self-serve booking with pre-meeting qualification
- Engagement type pathways (advisory, project, retainer)
- Clear delivery process and timeline expectations
- Thought leadership and proof of methodology
CRM System
- Engagement packages with scope and milestones
- Client interaction log with auto-summarisation
- Renewal and upsell trigger automation
- Proposal templates synced with website messaging
AI Automation
- Discovery notes to proposal draft generation
- Meeting summary and action plan creation
- Consistent messaging from curated offer library
- Follow-up sequence personalised to buyer stage
Hospitality
The Problem
70% of Gen Z travellers have abandoned a booking due to bad digital experience. 49% of hoteliers struggle to access the data they need, and 40% cite disconnected systems as their biggest obstacle. A one-point increase in average rating makes guests 13.5% more likely to book — reputation management is a conversion function, not a marketing add-on.
The Solution
A hospitality website with fast, secure booking UX and confidence signals (reviews, photos, transparent policies), paired with a unified guest CRM that tracks preferences, automates messaging, and manages reputation systematically.
Website
- Fast, secure booking with transparent pricing
- Clear cancellation policies and fee breakdowns
- Review showcase and recent guest testimonials
- Photo galleries and virtual property tours
CRM System
- Unified guest profile (preferences, history, value)
- Pre-arrival, in-stay, and post-stay messaging
- Issue ticket tracking with resolution workflow
- Loyalty programme and repeat guest tracking
AI Automation
- Personalised pre-arrival upsell offers
- Guest context summaries for front-desk staff
- Review response drafting with human approval
- Feedback analysis and sentiment trend reporting
Don't See Your Industry?
We build custom systems for any service business. Tell us about your operations and we'll design a solution.
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